Bestway streamlines for the future

Patrick Mitchell-Fox
Senior Retail Analyst
@RetailAnalysis

Date : 07 November 2019

Leading independent UK wholesaler, Bestway has set out clear plans to build sustainable business for the future. Operating across multiple B2B platforms from convenience retailing and catering to the specialist pet trade, Bestway has a diversified capability with opportunities in multiple customer groups.

Bestway seeking to optimise operations

Speaking in the Wholesaling stream at IGD Live, Bestway Wholesale’s managing director, Dawood Pervez, shared how the business is seeking to optimise operations to better target customer needs and realise the synergies of its increased scale and reach. With 44% of sales fulfilled by delivery the shift of the business from its traditional cash & carry heritage is well advanced, and the recently announced shift to convert 23 depot to delivery hubs is a key step in adapting to the new operational demands.

Building on its core retail heritage

To drive business with retail customers, Bestway has consolidated development in the channel under a single retail team. This is aimed at creating a more focused strategy with more unified activity to build stronger volume opportunities.

Key to this is the move to establish a simpler range architecture, reducing the number of lines by 40% and ensuring a common range of 5,000 products across the business. To give promotions more impact these are being reduced by 20% and targeted exclusively around core convenience ranges.

Catering opportunity now delivering

With sales into the foodservice channel topping £180m annually, Bestway is well-established in the tier-two of UK operators in this segment. Servicing customers across four main groups: on-trade, cost sector, fast food and general catering, a significant proportion by delivery, space coming available in depots can be used to develop a more effective self-service offer for foodservice.

This involves creating dedicated zones for these customers, bringing relevant ranges together in a more convenient, easy-to-shop way and providing channel specialists on-site to engage with, and advise, caterers.

The latest update of IGD’s unique wholesaling sector dataset, evolved specifically to track the key changes occurring in the channel…

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