Major national wholesaler Bestway has launched 'Core Rewards', a new rebate scheme for retailers in its Best-one symbol group designed to drive up penetration of the 'core', best-selling products across its 2,165 member stores.
Scheme includes 232 products at launch
Initially launched with 232 lines, from a total core range of some 2,000, Core Rewards incentivises participation by offering a rebate of up to 5% on the purchase price when the retailer has bought 75% of the listed products within a calendar month. Once the compliance threshold is reached retailers will also qualify for an ongoing 5% discount on additional cases purchased in the month. The new rebate programme will run indefinitely alongside the existing My Rewards scheme accessible to all Bestway customers.
Paul Adams, Head of Sales & Development, Best-one commented:
'Core Rewards is a new initiative which will help Best-one retailers keep on top of a focused range in their stores to support sales growth. The products have been identified by our expert trading team and will change periodically to help retailers keep up with NPD and seasonal trends. With the launch of Core Rewards, not only are we helping retailers identify which products they should always stock, we have also secured investments to reward them for doing so.'
Bestway @ IGD Live 6&7 November, London
Dawood Pervez, Managing Director, Bestway Wholesale and Salih Sheikh, Head of Marketing will feature in the Wholesaling and D-com streams respectively - sharing latest insight on the fast-moving developments at this key player in the UK route-to-market:
IGD Live 2019
6-7 November, London
IGD Live brings together the best speakers and insight from across the consumer goods industry. Experts in category management, digital commerce, convenience retailing, wholesaling and food-to-go will combine in one location for one major, tailorable experience.
Find out more »