With Dawood Pervez now in place at the head of its wholesale operations, Bestway has made some key customer-focused management appointments, as reported in the Grocer magazine. These include the promotion of Tony Holmes to the newly created role of Retail Director, while David Livingstone takes on a new role as head of catering.
New roles to target different customer requirements
These appointments are aiming to bring a clearer definition and focus to two 'customer' teams within the Bestway business, each targeting the specific and varying needs of the wholesaler's key B2B customer groups, in independent retailing and catering respectively. The move is being complemented by a depot prioritisation project through which all 65 depots in the business are being better aligned to meet the needs of their specific customer mixes.
Andy Cresswell appointed Chief Retail Officer at Bestway Retail
Following the acquisition of the Bargain Booze franchise network in 2018, this delivered wholesale operation has been re-named Bestway Retail (formerly Conviviality). With the departure of Managing Director David Robinson, Andy Cresswell has been recruited to head-up this division. Bringing extensive experience of UK convenience from previous roles, Andy Cresswell was most recently Managing Director of forecourt operator MRH, prior to its acquisition by MFG.
Commenting on Bestway's enhanced customer focus, Dawood Pervez, Managing Director commented:
'We're committed to ensuring we will always deliver the best service to our customers, thus providing a clear solution for everyone - whether that's a franchise proposition through Bestway Retail, symbol groups and retail clubs through Bestway Wholesale and Batleys cash & carry's, full-service catering through BB Foodservice and Drinks Express or a collect catering range for customers in depot.'