Big C, operated by Berli Jucker, has set aside THB6.5bn (US$214m) to expand in Thailand and overseas.
Confidence in domestic market
The retailer will invest THB5.5bn (US$181.3m) in Thailand to open five to seven new Big C hypermarkets and 300 to 400 mini Big C stores in 2020. Another THB500m (US$16.5m) will be spent on IT facilities. It will also be studying the feasibility of opening “town centres” to increase income from leasable area. Its first town centre will be 3,000-5,000 sq m.
Expansion overseas in the plan
Berli Jucker will also invest THB1bn (US$33.0m) to open three MM Mega Market wholesale stores in Vietnam, bringing the total to 21 stores in 2020. It is looking into the feasibility of five to ten new food service stores in tourist areas like Halong and Da Nang, for Horeca (hotel, restaurant, catering). In addition, Gary Hardy, the retailer’s chief operating officer for international operations, said the company will open one Big C hypermarket and 20 Mini Big C stores in Vientiane, Laos in 2020.
"From next year, we will pay more attention to expanding our retail business abroad, focusing on Cambodia, Laos, Myanmar and Vietnam, where the economies are strong," said Aswin Techajareonvikul, CEO of Big C.
About Big C
Big C operates 153 hypermarkets, 63 Big C markets and 1,018 Mini Big C stores in 2019. The retailer reported sales of THB140.0 bn (US$4.6 bn) in 2018 and is expected to grow by 5% in 2019.
Retail Analysis Asia