New wholesale deal to supply Big C chain announced.
Deal struck with Thailand’s third largest retailer
The UK’s fourth largest retailer, Morrisons, will begin supplying its private label range of products to Big C hypermarkets. About 100 different products have been confirmed for export to the Thai retailer.
This deal is expected to boost Big C’s messaging of offering “More Than Just Low Prices” with an improved range. Although the retailer has a presence in Laos and Vietnam, it is not known whether these other stores are included in the Morrisons deal.
More about Big C
Big C operates multiple store formats in Thailand and is owned by the Berli Jucker Company. There are more than 200 Big C supermarkets and hypermarkets as well as more than 700 Mini Big C convenience stores in Thailand.
Find out more about the Berli Jucker Company here.
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