Auchan has partnered with Uber Eats to extend its food offer, with its sister company Oney Bank to launch a biometric payment system and with WDP to lease a warehouse from.
Auchan partners with Uber Eats…
Auchan has signed an agreement with Uber Eats, connecting its Auchan Cotroceni store to the platform. The retailer hopes to offer the service to all stores in Bucharest, although it did not give a timeline for doing so.
Uber Eats customers will be able to order special menus, created by Auchan, through the app. The menus are also available to customers at lamasa.auchan.ro, which uses the Auchan Click & Collect system. Orders can be collected from stores within 30 minutes. This allows Auchan to tailor its services to customers’ needs, offering personal delivery or collection. There are 25 dishes in the range, which includes traditional Romanian and international cuisine.
Commenting on the partnership, client and innovation manager Tiberiu Danetiu said, “This project… is proof of our dedication to our customers and a concrete way of fulfilling our vision of Auchan Changing Lives”.
…As it launches a biometric payment system
Meanwhile, the retailer is working with Oney Bank to launch a new mobile app, Well.com. The app enables payment with biometric (fingerprint) authentication or by scanning a QR code from a smartphone. Biometric authentication is secure and fast and eliminates the need for a card or smartphone.
The app is currently available to customers in Auchan Militari and Auchan Drumul Taberei stores. It will be extended to Auchan Cotroceni's customers soon. It is compatible with Android and iOS users using any Mastercard, VISA debit or credit card. It can be downloaded from the App Store or the Google Play Store.
…And rents a new warehouse from WDP
Separately, warehouse provider WDP will develop and lease Auchan a 77,000 sq m logistics warehouse. The warehouse, located in Bucharest, will be leased to Auchan for seven years. WDP will develop a new storage facility, with a temperature-controlled area, within the warehouse. The developments are expected to be completed during Q1 2020 and are estimated to cost €45m.
For subscribers wanting more on Auchan, its strategy and outlook to 2023, please see our insight presentation on the retailer.