Asda store visits

Presentations

27/10/2020
Asda is testing numerous sustainability initiatives at its Middleton Store. Asda will use the Middleton store to test and learn which elements of this trial store appeal most to customers, and therefore can be developed at scale to be rolled out to more locations in 2021. In this report we look at some of the key features and fixtures of the store.
03/06/2020
We visited Asda’s Edinburgh Jewel store to see how the retailer is further enhancing its customer offer. The store showcases elements of the latest format thinking from Asda, featuring a number of trial concepts, and demonstrating the retailer’s focus on ‘test and learn’ partnerships.
11/02/2020
Asda's is testing numerous technologies at Stevenage to improve the customer experience and make the store more efficient to operate. In this report we showcase six technologies - 3D hologram projectors, automated click & collect, availability cameras, a customer engagement intercom, Scan and Go Mobile and high impact digital screens.
16/04/2019
Located just outside Bristol, Patchway is one of Asda’s largest and most important stores. Now benefiting from an £8.7m refurbishment, it showcases a number of firsts for Asda designed to renew the store’s destination status and make it relevant to a wider range of shopper missions.
02/01/2018
See inside Asda's compact Supermarket pilot, a format designed to serve smaller shopping missions and compete better against the discounters.
31/01/2017
We've been into Asda's refurbished Manchester Eastlands store to explore its latest thinking in big-box retail.
13/08/2015

We visited Asda’s new supermarket in Wealdstone to see how the retailer is attracting London shoppers as it expands its presence in the capital.

29/06/2015
We take a look at Asda’s first automated 24-hour online grocery collection point in Haydock, which is expected to be the blueprint for Walmart’s future click & collect expansion.
20/03/2015
Asda’s latest standalone petrol forecourt represents how the retailer is extending its UK reach and prioritising customer convenience while showcasing the new brand refresh.
19/12/2014
Asda’s latest superstore remodel in Grantham shows how the retailer is experimenting with new concepts and taking inspiration from parent company, Walmart.
18/12/2013
We take a look at how Asda is enhancing its Supermarket format by tailoring the offer to the local catchment and investing in health & beauty and George to stand out.
25/11/2013
One of Asda’s most leading large format stores, the newly updated Watford Supercentre demonstrates the retailer’s latest thinking on creating multi-dimensional events, communicating compelling value, and extending digital engagement
03/06/2013

IGD was invited by Walmart International to attend its London investor meeting, giving us an opportunity to see four leading stores and hear directly from its senior team about strategic priorities for Asda.

13/03/2013

We recently visited Asda’s supercentre at Stevenage to see how the retailer is integrating its multichannel operations and using unique events to drive footfall.