Following trials with over 2,000 colleagues, Asda has announced that it is rolling out its Asda Rewards loyalty app trial to customers at 16 stores in West Yorkshire and the West Midlands. What are Asda Rewards? The Asda Rewards app allows customers to earn rewards when buy selected branded and own label 'star' products or complete an in app 'mission'. Rewards accumulate as a cash pot in th...

The planned purchase of Asda fuel forecourts by its sister business, forecourt specialist, Euro Garages (EG) has been abandoned, with a formal announcement ending the process made on 18 October. The proposed deal, worth £750m was launched back in February 2021 just as the Issa brothers, Mohsin and Zuber, owners of EG completed their acquisition of the Asda supermarket business in partnership with...

The GB market declined 1.2% in the 12 weeks to 3 October against 2020’s performance, according to the latest results from Kantar. COVID is still having an impact, while grocery inflation is rising Despite the decline, COVID is still having an impact on the market, with grocery spend 8.1% higher than in 2019. Various factors impacted the results in the period including the reduced availabi...