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Strategic outlook for Asda

An in-depth review of the retailer's current and future performance, including an update on its strategic priorities and what this means for suppliers.

UK Country Presentation

Our essential guide to retailers' strategic priorities in the UK and the opportunities they create for suppliers.

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Asda has revealed plans to expand its 'Deal Depot' instore concept to 10 additional stores after a trial bulk-buy section was launched at its Coryton site in Cardiff earlier this year. This instore concept is a significantly scaled-down version of the standalone Deal Depot format at Patchway, Bristol that was opened in December 2019.

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Asda has announced plans to expand its refill range at its sustainability store in Middleton, Leeds. The expansion will see it add over 50 new product lines to its refill zone. What brands has Asda worked with? The aim of Middleton is to help shoppers reduce, recycle, and reuse packaging, while also highlighting sustainable initiatives can be provided at affordable prices. The brands Asda p...
The GB grocery market declined by 5.1% on 2020 in the 12 weeks to July 11th, according to the latest results from Kantar as the whole period annualised against pandemic-elevated comparatives. Despite this impact and a less-than-expected boost from Euro 2020, sales remained £3bn higher than the same period of 2019, Limited boost from Euro 2020 With many shoppers taking advantage of newfound ...
This year, the UEFA Euro 2020 finals took place in Wembley Stadium, with England playing Italy. This drove great excitement around the nation as retailers and brands looked to inspire and excite shoppers. In our UEFA Euro 2020 report we highlighted five ways retailers and brands looked to engage and excite shoppers during the championship. Below are three best-in-class in-store activations i...

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