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Asda profile

A guide to the retailer and its operations today. Updated quarterly to include latest information on performance, strategic developments, marketing initiatives, key personnel and must see stores.

Asda: data

See data on the retailer’s performance and forecasts for its operations by channel.

Strategic outlook for Asda

Understand how Asda is working to become a destination for shoppers across all channels as it steps up its Partnerships strategy and focuses more on delivering range relevance and ease-of-shop for price conscious shoppers.

UK Country Presentation

A guide to the UK’s grocery market and how we expect the country, its leading retailers and channels to evolve over the next five years.

The Asda Shopper

In this report, we shine a light on the Asda shopper and ask three questions

Retailers compared 2021

This report uses full analysis of our ShopperVista data between September 2020 and August 2021. We compare the attitudes, demographic profiles and shopping behaviours of shoppers at 9 different supermarkets – Waitrose, Tesco, Iceland, Sainsbury’s, Morrisons, Asda, M&S, Lidl and Aldi.

Latest News

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The latest release from Kantar, based on data from its 30,000-strong shopper panel, indicates that in the 12-weeks to 12 June 2022 total till roll consumer spend in Great Britain fell by 1.9% versus 2021. While the market contracted over the 12-week period it was its best performance since October 2021 and the data showed it grew by 0.4% over the latest four-week timeframe.

More News

Asda has confirmed that chief customer officer Meg Farren will leave the business after less than a year. The retailer has also made public several other appointments. Meg Farren to leave Asda Meg Farren joined Asda last July from KFC and is returning to the quick service restaurant giant to be general manager of KFC UK and Ireland. During her time at Asda Farren has worked on developing As...
In newly released five-year market forecasts, IGD predicts the grocery market will grow by 11.3% over the next five years from £216.8bn to £241.3bn. While inflation will underpin the majority of growth in 2022, with a 3.5% value increase predicted, this will moderate from 2023 onwards. With the war in Ukraine impacting the UK supply chain and food prices expected to increase by 8.9% in 2022, I...
Asda has revealed that ex-fuel LFL sales fell by 9.2% in the three months to March 31 st reflecting the challenges it faces from shoppers making economies and elevated comparatives from a year ago. Food price inflation hits shopper confidence Explaining its performance, Asda cited data from its Income Tracker which has recorded its largest fall since its creation in 2008, with the under 30...
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