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Asda profile

A guide to the retailer and its operations today. Updated quarterly to include latest information on performance, strategic developments, marketing initiatives, key personnel and must see stores.

Asda: data

See data on the retailer’s performance and forecasts for its operations by channel.

Strategic outlook for Asda

Understand how Asda is working to become a destination for shoppers across all channels as it steps up its Partnerships strategy and focuses more on delivering range relevance and ease-of-shop for price conscious shoppers.

UK Country Presentation

A guide to the UK’s grocery market and how we expect the country, its leading retailers and channels to evolve over the next five years.

The COVID-19 Asda Shopper

Find out who they are, how they shop and what matters to them?

Retailers compared 2021

This report uses full analysis of our ShopperVista data between September 2020 and August 2021. We compare the attitudes, demographic profiles and shopping behaviours of shoppers at 9 different supermarkets – Waitrose, Tesco, Iceland, Sainsbury’s, Morrisons, Asda, M&S, Lidl and Aldi.

Latest News

News Feature image

The opening week of 2022 has brought with it a number of senior people moves. Below we summarise the key appointments.

More News

In the first read of Christmas trading, Kantar has recorded sales were down by 3.0% on the lockdown-elevated levels of 2020 for the 12 weeks to 26 December 2021. Despite this shopper spend remained 8.0% higher than in 2019. Robust December sales Over the month of December sales of £11.7bn were just 0.2% lower than 2020, suggesting increased festive celebrations at home due to the Omicron ou...
Just Eat Takeaway and Asda have launched a grocery delivery partnership, marking Just Eat’s first grocery delivery deal with a supermarket in the UK. 1,000 products available to order from January From January, 1,000 Asda products, including fresh groceries, will be available to order from the Just Eat app seven days a week.  The service will be limited to five stores, with store locations ...
How we shop has changed dramatically since the heyday of the out-of-town superstore in the 1990s, creating big challenges for food retailers to keep the space relevant and engaging for shoppers. Could Asda have found a winning formula with its newly relaunched Milton Keynes store? A just-completed £6.8m refit of features a host of innovations and trials that offers a vision of how large stores...
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