Superdrug extends partnership with cosmetics brand Revolution beauty and rolls out free sore throat service in over 200 branches.
Recruiting new shoppers by boosted beauty
According to Retail Times, A.S Watson has announced it is partnering with cosmetics brand Revolution Beauty and plans to roll out the brand into more of its store estate.
The brand originally launched exclusively in Superdrug in 2014, and the retailer has worked closely with Revolution beauty over the past year to grow its brands.
Shoppers will now be able to buy the brand in over 800 Superdrug stores throughout the UK and Ireland.
Last September, the group launched Revolution shop-in-shops. The company has announced that the concept will be rolled out further, increasing the number of shop-in-shops from 25 to 70 by the end of the year.
Revolution can also be found in many stores within its international estate, including Rossman Germany, Watsons Turkey and Krudivat in the Netherlands.
The investment comes as health and beauty continues to drive growth for the wider A.S. Watson business, accounting for 5% growth year on year in 2017.
Improving its healthcare offer
Superdrug has also launched a free sore throat service in over 200 of its UK stores.
Shoppers can now receive a free ten-minute consultation with a Superdrug pharmacist if they have a sore throat.
The pharmacist will take a swab test to identify whether the sore throat is bacterial or viral and whether antibiotics maybe required. If the problem cannot be treated with antibiotics, the pharmacist will suggest over the counter solutions.
The move is designed to reduce pressure on GP’s over the winter period, but is also a great way to win shopper loyalty and drive footfall.
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