Coronavirus (COVID-19): Amazon stops shipping non-essentials in Italy, France and India

Rachel Sibson
Retail Analyst

Date : 25 March 2020

Having previously announced it has temporarily stopped shipping non-essentials in Italy and France, Amazon has now rolled this out to India. The retailer will now focus on shipping the products customers need the most.  

Limiting non-essential orders

Earlier this week, Amazon temporarily stopped taking orders on non-essential products on its sites in Italy and France. The initiative has been rolled out in response to a significant increase in orders.

According to Amazon, essentials products include health & household, baby, beauty & personal care, groceries, and pet supplies.

As reported by Reuters, shoppers in Italy and France are still able to order non-essential products from sellers on Amazon that do not use Amazon logistics to fulfil and ship orders, although deliveries may take longer.

The retailer has now temporarily stopped taking orders and has disabled shipments for lower-priority products in India. For pending orders on non-essentials, Amazon is giving customers the choice to cancel and receive a refund for prepaid items.

The news follows Amazon’s announcement of initiatives it will take to help reduce the spread of COVID-19, whilst also supporting those impacted by the virus. These include creating 100,000 new roles in its fulfilment centres and delivery network, as well as temporarily prioritising essential and high demand products coming into fulfilment centres. Amazon also suspended its Prime Pantry grocery delivery service in the US.

For further coverage of retailer responses to coronavirus (COVID-19)

Visit our Coronavirus (COVID-19) hub page for latest insights to help your business understand what the food and grocery industry is doing around the world to address the evolving pandemic.

We share how retailers, from across the globe, are communicating to online shoppers in the evolving COVID 19 pandemic in our Coronavirus (COVID 19): how retailers are using websites to help online shoppers report.