Amazon has announced it has expanded its AmazonFresh service to offer one- and two- hour delivery in Las Vegas across a range of products.
Rapid delivery on thousands of products
Amazon has rolled out its AmazonFresh service to Las Vegas, where Prime members can now shop thousands of products across multiple categories. These categories include fresh groceries and everyday essentials, beauty products, household goods, and Amazon devices and electronics.
Prime members can access delivery across the product range in one and two hours through AmazonFresh at a cost of $14.99 per month as an add-on to their Prime membership. Amazon customers can also use Amazon Alexa to conveniently order products based on past purchases or a top result popular with customers. Alexa will also remember a customer’s favourites to make the shopping experience fast and simple.
Amazon continues to expand its market position for convenience shopping and household goods, directly challenging traditional retailers.
Stephenie Landry, vice president, AmazonFresh and Prime Now, commented:
“We’re thrilled to introduce AmazonFresh to Prime members in Las Vegas. Prime members tell us they want their stuff even faster. We're happy to deliver on that ask and can’t wait for customers in Las Vegas to take advantage of one- and two-hour delivery from AmazonFresh”.
For more information on Amazon’s strategy, its results and the opportunities for manufacturers, Retail Analysis subscribers can read our Strategic outlook for Amazon report here.
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