Amazon outlines actions to support customers and employees affected by COVID-19

Rachel Sibson
Retail Analyst
@RetailAnalysis

Date : 18 March 2020

Amazon has announced initiatives it will take to help reduce the spread of COVID-19, whilst also supporting those directly and indirectly impacted by the virus.

100,000 new roles

Amazon is creating 100,000 new full and part-time roles across its global business in its fulfilment centres and delivery network. This initiative aims to meet the increasing demand for Amazon’s products and service. The retailer said it welcomes those who have been economically impacted in areas including hospitality, restaurants, and travel.

Supporting staff

As well as the new roles created, Amazon is investing more than $350m to increase staff wages throughout April. In the US, it will be adding an additional $2 per hour. C$2 will also be added to wages in Canada, £2 per hour in the UK and approximately €2 per hour in many EU countries.

The retailer is also taking measures to encourage social distancing in its workplaces, as well as undertaking enhanced and frequent cleaning methods.

Prioritising essential products

In response to an increase in people shopping online, Amazon is temporarily prioritising household staples, medical supplies, and other high demand products like pet & baby, coming into fulfilment centres until 5th April. This allows Amazon to receive, restock, and ship these products to customers faster. Amazon also said it is working to ensure prices on basic need products are not artificially raised during this time.

No-Rush Shipping

Amazon is encouraging customers to choose the option of No-Rush Shipping when ordering products from the retailer that they don’t need immediately. This enables Amazon to make fewer deliveries throughout the week, ultimately serving customers with critical needs first.

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