Amazon has launched a full online store in the market, offering customers access to more than 100 million products.
Products across 30 categories
Amazon has operated in Poland since 2014, with nine logistics centres across the country. However, customers have previously had to order products via the retailer’s international websites, such as Germany, raising costs.
On Amazon.pl, customers can now shop for products across 30 categories. This includes books, consumer electronics, sports, outdoor, home improvement and toys and baby. Products are available from both European and local Polish businesses.
Amazon offers free shipping on orders above PLN 100 (US$26) that are sold and shipped by Amazon.
Launching in Poland will see Amazon’s entry into Central and Eastern Europe. The move sees Amazon expand further into Europe, where it has seven marketplaces in UK, France, Italy, Germany, Spain and Sweden. Once marketplace and logistics are established in a market, Amazon can roll out other channels including Prime Now, Pantry, Amazon Fresh and Amazon Business.
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