Amazon Dash Button adds more brands in the US

Date : 25 October 2016

Amazon adds 60 more brands to its Dash Button program, with a total of over 200 buttons now available to US Prime members.

New additions include food and drink brands

Prime members can now choose from 60 more brands across a variety of new food and beverage essentials, including Coca-Cola, Pop-Tarts and Amazon's private label coffee brand, Happy Belly, as well as pet treats and personal care items.

The Dash Button program expanded internationally in August by launching in Austria, Germany and the UK, with more brands likely to be added over time.

Increasing use of the Dash Button

Amazon has said that an increasing number of Prime members are using Dash Button, with popular items being ordered more via the button than via

Head of e-commerce at Reynolds Consumer Products, said, "The program has been so successful that for some of our products, orders via Dash Button for Hefty now occur more often than orders on the website."

We can expect continued innovation in this space as Amazon continues to increase its focus on the FMCG category. You can read our insight report on the rise of button ordering here.

You can learn how to trade with Amazon at our first Amazon UK FMCG supplier engagement event in London next month. For more details and to apply for a place just click here.

Don't miss your chance to meet with and hear from the Amazon UK leadership team, including UK Managing Director, Doug Gurr and Patrick Pondaven, Director of Consumables. Patrick recently spoke to us about Amazon's consumables business and shared three top tips for trading success. Watch the full video here.

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Holly Browne is a Retail Insight Executive at IGD, specialising in research on the growing online & digital channel and the innovations trend. To learn more about how IGD's research can benefit your business further, please get in touch - [email protected]