Amazon checkout-free store to open in Notting Hill

Date : 13 March 2020

Rachel Sibson

Retail Analyst

Amazon has reportedly secured retail space in London’s Notting Hill area for the launch of its checkout-free Amazon Go store concept in the UK, according to reports from The Times.

20,000 sq ft space

According to the report, the retailer is close to exchanging contracts to rent a supermarket size 20,000 sq ft unit for its Amazon Go concept. Within the Go stores, sensors and cameras track items that customers pick up and take out the store, after which they are automatically charged.

The Amazon Go concept launched in Seattle in 2018, and since then it has been rolled out to a further 25 locations across cities including San Francisco, Chicago, New York. The news follows Amazon’s recent launch of its first large format grocery store, at 14,000 sq ft, with Just Walk Out technology in Seattle. As well as this, the retailer also announced it will now sell its cashier-less technology, used in its Go stores, to other retailers. The first of these deals comes from Hospitality group, OTG, after partnering with Amazon for its ‘Just Walk Out’ technology. It will be deployed at its CIBO Express Gourmet Markets, a convenience store format developed for travel locations.

Delivering convenience

In the UK, Amazon currently sells groceries through its online services Amazon Fresh, Amazon Pantry and Amazon Prime Now.

The new store highlights Amazon's ambitions for the food and grocery market, not only in its domestic market but also in the UK. Speed of service is key for the future, as shoppers become increasingly time-pressured and demand convenience.

Keep up to date with developments at Amazon

See the latest Amazon news here and IGD Retail Analysis subscribers can learn more from our Amazon Strategic Outlook presentation.

Retail Analysis subscribers can read our Amazon Go Grocery, Seattle store visit report to see how it continues to push the boundaries of innovation in food retailing.