Amazon has discontinued its Wi-Fi enabled 1-click ordering buttons according to press reports.
Tap-to-order buttons discontinued
Amazon has stopped selling its Dash buttons, which allowed Prime members to re-order from a number of leading brands with one click of the button. These brands included Gillette, Tide and L’Oréal. Whilst the buttons are no longer available for purchase, existing Dash button customers are able to continue using their devices. Additionally, Amazon will continue to offer its virtual Dash buttons available on devices with displays including the Echo Show, Amazon’s website, and its app.
Shifting focus to virtual alternatives
Amazon has chosen to discontinue the Dash buttons and shift focus in favour of virtual alternatives, including re-order buttons built into hardware and voice ordering through Alexa, as it continues to work on making the shopping experience as convenient as possible.
In a statement, Amazon said: “We've also seen customers increasingly using programs like Alexa Shopping, which provides a hands free shopping experience, and Subscribe & Save, which lets customers automatically receive their favourite items every month. With this in mind, we've decided to shift the Dash program focus -- as of February 28, Dash Button devices are no longer available for purchase on Amazon globally. Existing Dash Button customers can continue to use their Dash Button devices. We look forward to continuing support for our customers' shopping needs, including growing our Dash Replenishment product line-up and expanding availability of virtual Dash Buttons”.
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