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Amazon will close all of its pop-up store locations in the US in April this year.

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Amazon has launched a new delivery option that allows Prime members in the US to select when their orders arrive.

Amazon Day  

Amazon’s new delivery service, Amazon Day, gives Prime members the option to pick a day of the week to take a delivery of their recent orders. Shoppers are able to add items throughout the week to be delivered on their chosen day by selecting “Amazon Day” as the checkout option. Prime members can order products for Amazon Day delivery up to two days before the designated day. However, those who enrol in Amazon Day are not limited to the select day and are still able to order items with Prime FREE One-Day Shipping and Prime FREE Same-Day Delivery if they choose.

The Amazon Day initiative is a great example of some of Amazon’s values in practice including customer obsession, operational excellence and passion for invention.

Reducing its impact on the environment

The service enables Amazon to group multiple purchases for delivery together, resulting in fewer packages. Through this service, Amazon is fixing a key shopper concern by offering convenient delivery whilst at the same time supporting sustainability.

With recent stories including the launch of waste free shopping platform Loop and Amazon’s push for manufacturers to meet its frustration free standards with its Frustration-free packaging programme, sustainability in ecommerce is becoming a bigger topic. Amazon Day is considered to be one of Amazon’s sustainability initiatives to help achieve Shipment Zero, in which the retailer aims to make 50% of all shipments net zero carbon by 2030.

Maria Renz, vice president, delivery experience at Amazon, said:

“Amazon Day adds another level of convenience to the many shipping benefits Prime members already enjoy. Prime members can now choose to get their orders delivered together in fewer boxes whenever possible on the day that works best for them. We’ve been testing this program with a group of Prime members and Amazon Day has already reduced packaging by tens of thousands of boxes – a number that will only continue to grow now that the program is available to Prime members nationwide”.


For more information on Amazon, Retail Analysis subscribers can read and download our Strategic outlook for Amazon report here.

Amazon has discontinued its Wi-Fi enabled 1-click ordering buttons according to press reports.

Tap-to-order buttons discontinued

Amazon has stopped selling its Dash buttons, which allowed Prime members to re-order from a number of leading brands with one click of the button. These brands included Gillette, Tide and L’Oréal. Whilst the buttons are no longer available for purchase, existing Dash button customers are able to continue using their devices. Additionally, Amazon will continue to offer its virtual Dash buttons available on devices with displays including the Echo Show, Amazon’s website, and its app.

Shifting focus to virtual alternatives

Amazon has chosen to discontinue the Dash buttons and shift focus in favour of virtual alternatives, including re-order buttons built into hardware and voice ordering through Alexa, as it continues to work on making the shopping experience as convenient as possible.

In a statement, Amazon said: “We've also seen customers increasingly using programs like Alexa Shopping, which provides a hands free shopping experience, and Subscribe & Save, which lets customers automatically receive their favourite items every month. With this in mind, we've decided to shift the Dash program focus -- as of February 28, Dash Button devices are no longer available for purchase on Amazon globally. Existing Dash Button customers can continue to use their Dash Button devices. We look forward to continuing support for our customers' shopping needs, including growing our Dash Replenishment product line-up and expanding availability of virtual Dash Buttons”.


For more information on Amazon, Retail Analysis subscribers can read our Strategic outlook for Amazon report here.


Retail space in central London has been secured by Amazon for rolling out its Amazon Go store concept in the UK, according to reports from The Grocer. 

Expansion outside the US

According to the reports, Amazon has reportedly acquired space in central London for its Amazon Go concept of checkout-free convenience stores. Within the Go stores, sensors and cameras track items that customers pick up and take out the store, after which they are automatically charged.

Amazon currently has 10 Amazon Go stores in the US, but this will be its first site outside its home market.

Delivering convenience

In the UK, Amazon currently sells groceries through its online services Amazon Fresh, Amazon Pantry and Amazon Prime Now.

The new store highlights Amazon's ambitions for the food and grocery market, not only in its domestic market but also in the UK. Speed of service is key for the future, as shoppers become increasingly time-pressured and demand convenience.


Retail Analysis subscribers can see inside the Amazon Go, Seattle.


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