Amazon has launched a new service offering customers a network of stores where they can collect their online orders from designated pick up points.
Looking to make the most of the increasing popularity of click and collect services, Amazon, through its new service called “Amazon Counter”, will allow its customers to choose a pick-up point when they get to the check-out stage on the Amazon website.
Available in the UK and Italy, Amazon Counter offers quick and easy collection of online orders from a number of retail outlets and convenience stores. In the UK, Amazon has partnered with clothing chain Next. Launch partners in Italy include bookstore chain Giunti along with the network of Fermopoint and SisalPay stores. The retailer plans further roll out in the future, with more locations and partners across Europe. The service comes at no extra cost to Prime members and is available on millions of items sold on Amazon.co.uk and Amazon.it, offering One-Day and Standard Shipping.
Patrick Supanc, director of Lockers and Pickup at Amazon, commented: "With Counter, we've used technology to enhance and redesign the click and collect experience. We're excited for customers to experience this service at one of the thousands of stores now available for Counter, but we're not stopping there. We're now actively looking to bring even more partners onboard across Europe — from family-run corner shops to retail chains — businesses of all sizes can take advantage of the opportunity as we expand the Counter network for customers”.
Focus on creating convenient solutions
Amazon Counter is the latest of Amazon’s convenient delivery solutions, offering a safe space for parcel delivery. The new service capitalizes on Amazon’s existing pick up and locker options. In the UK, there are 2500 automated lockers located at the premises of various partners such as Morrisons, Co-op, or Shell petrol stations. These initiatives display Amazon's focus on improving delivery efficiency and cutting redelivery costs. It also shows how Amazon is putting customer convenience at the forefront.
In April Amazon also revealed plans to expand its Amazon Returns service to the entire Kohl’s estate of more than 1,150 stores in the US. With the Amazon Returns service, customers can return Amazon-purchased products, without a box or label, to any Kohl’s store free of charge.
For more information on Amazon, Retail Analysis subscribers can read and download our Strategic outlook for Amazon report here.