01 July 2021
China has concluded its mid-year ecommerce shopping festival, 6.18, the country’s second largest ecommerce shopping event, just second to Single’s Day (11.11). We have identified five key learnings from this year’s event, which are discussed below.
1. Overall sales +26.5%YoY, driven by buoyant consumer spending
China data firm Syntun estimates that the GMV of this year’s 18-day event reache...