What can we learn from this year’s 6.18?

Date : 01 July 2021

Jiong-Jiong Yu

Senior Retail Analyst

China has concluded its mid-year ecommerce shopping festival, 6.18, the country’s second largest ecommerce shopping event, just second to Single’s Day (11.11). We have identified five key learnings from this year’s event, which are discussed below. 1. Overall sales +26.5%YoY, driven by buoyant…
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