Supplier insights: How Vitabiotics accelerates growth in Asia

Date : 19 February 2021

Jiong-Jiong Yu

Senior Retail Analyst

UK’s number one vitamin company is a good example of how Western brands can find success in Asia by tapping into existing ecosystems. Using Tmall as the launchpad The company launched its first flagship store on Alibaba’s Tmall Global platform in 2015, then a second store in 2020 just…
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