Freshippo Linli: Alibaba’s latest grocery store format

Date : 20 July 2021

Jiong-Jiong Yu

Senior Retail Analyst

The retailer has launched a new store format in May, under the code name "NB Project". After two-month trial, it is now happy with the new format’s performance and ready to roll out. It is a self-pick-up model The new store banner is called Freshippo NB, where NB stands for Neighbourhood…
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