Alibaba's upcoming shopping event is set to be the largest ever in terms of scale and reach.
Multi-country and multi-platform
To mark the event’s 10th anniversary, Alibaba is bringing the event to international shoppers via its multiple platforms, including Tmall World, AliExpress and Lazada.
Lazada, a Singapore based ecommerce site, will host the festival for the first time across six countries: Singapore, Malaysia, Thailand, Indonesia, the Philippines and Vietnam.
All-in ecosystem and multiple touchpoints
Businesses across the Alibaba ecosystem will be involved in this year’s event to create multiple touchpoints under Alibaba’s New Retail Strategy.
It will include core ecommerce sites such as Tmall and Taobao, food deliveries service Ele.me, lifestyle service Koubei, supermarket chain Hema, hypermarket RT-Mart, department store Suning and other company’s retail units.
The “See Now, Buy Now” 2018 fashion show is to be broadcast live on Alibaba’s video platform Youku, social media platform Weibo and the Taobao app.
Google and Line will also team up with Alibaba to promote the event.
World’s biggest online shopping event
180,000 brands covering 3,700 categories from 75 countries will participate the 2018 11.11 Global Shopping Festival.
Alibaba hopes to break 2017’s record breaking revenue of US$25.3bn, which was about five times the online sales for Black Friday in the US. In 2018, Alibaba aims to bring in one billion orders in 24 hours, especially given that the day falls on a Sunday. The event is expected to become the world’s biggest online shopping festival.
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