Alibaba is opening a 464 sq m bricks-and-mortar Taobao store at Mytown Shopping Centre in Kuala Lumpur, Malaysia.
Alibaba extending offline reach
Alibaba is partnering Mytown and Lumahgo New Retail to open the new store on 29th November. This follows its move to open its first Southeast Asian store in Singapore’s Funan mall in September.
Jess Lew, Tmall World Malaysia’s marketing manager, said, “The opening of our latest Taobao store demonstrates our commitment to local shoppers and brands, as we further localise services and experiences for the Malaysian market.”