Alibaba to launch brick-and-mortar mall

Date : 08 September 2017

E-commerce giant Alibaba is planning to open their first brick-and-mortar mall in Hangzhou, China.

'New Retail' strategy driving decisions...

Construction work to Alibaba's five-storey 'More Mall, which sits on a 40,000 sqm plot of land, is being finalised and launch is expected in April next year. The move to physical retail reflects Alibaba's 'new retail' strategy; blending online, offline and big data to reinvent retail.

The first Alibaba mall will feature the retailer's flagship grocery store Hema, as well as brands sold on Alibaba’s e-commerce platform Taobao. Other well-known retail brands will also feature to provide shoppers wider choice. To transform overall shopping experience, the mall will also utilise its new retail technologies including high-tech makeup-testing mirrors and next generation virtual fitting rooms. Alibaba will continue to entwine its online and offline logistics, concepts and operations - it is up to their competitors in how they respond.


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