China-based Alibaba has launched ‘A100’, a strategic partnership programme.
Transformation into technology provider
This initiative, according to Alibaba, provides companies with a “holistic one-stop solution to accelerate their digital transformation”. The programme will help transform Alibaba into an integrated technology provider for companies around the world.
The programme is powered by the Alibaba Operating System, which controls the infrastructure behind all Alibaba’s businesses. With cloud-based technologies, the system can process massive flows of data to offer insights and analytics.
Through the A100 programme Alibaba is offering companies of all sizes a chance to tap into the Alibaba Operating System. Members of A100 will work with Alibaba’s businesses across multiple platforms to enhance their business operations. To support companies Alibaba will establish a cross-platform team that will work with partners already in its network. The programme will be gradually extended to incorporate other global and Chinese domestic companies
Offering a range of enterprise services
Commenting on the launch, CEO Daniel Zhang said, “Alibaba is the leading partner for businesses within China and around the world to capitalize on the growing consumption by China’s middle class. The A100 initiative…will be a one-stop shop for businesses to access a comprehensive range of enterprise services in the digital era”.
Early successes: Nestlé and Starbucks
Nestlé and Starbucks are two brands in Alibaba’s network that have already collaborated with it. Nestlé has expanded into Alibaba’s channels, Lingshoutong, FRESHIPPO supermarket and RT-Mart. It has also established a digitalisation-focused partnership with Alibaba to gain market and consumer insight. In 2018, the company signed a strategic partnership with Cainiao, the logistics arm of Alibaba Group.
Starbucks also collaborated with on-demand food delivery platform Ele.me, Freshippo supermarket, Tmall, Taobao Marketplace and Alipay. In December 2018, the company launched its first virtual store in China powered by technology from Alibaba. The store offers a one-stop digital experience across the Starbucks app and mobile apps within the Alibaba ecosystem.
Retail Analysis Asia