Alibaba launches Hema mini in Beijing

Date : 27 July 2020

Jiong-Jiong Yu

Senior Retail Analyst

Capturing the growing trend of community stores in China, the retailer launched two new outlets in Beijing this month. Community-based format Compared to a standard Hema store (known as Freshippo outside China), Hema mini is much smaller in size and carries a smaller range: Store…
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