Alibaba: Freshippo format innovation

Date : 05 March 2020

Charles Chan

Senior Retail Analyst

Since launching in 2016, new-retail inspired Freshippo has expanded to about 200 stores covering more than 20 cities. Adapting to local needs Alibaba has been refining its Freshippo store concept and now operates seven different store formats. These target different shopper missions:…
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