Lazada has launched a dedicated website to sell selected products from Alibaba's B2C marketplace Taobao.
Dedicated website in English
Singaporeans have been shopping on Taobao, but often through agents, due to the language barrier. The new website taobao.lazada.sg is all in English and shoppers can track their orders from end to end. Categories being sold on the new website include fashion, home and living, sport and outdoor, toys and electronic accessories. No food and grocery categories are available.
Alibaba's expansion in Southeast Asia
Alibaba is expanding its footprint in Southeast Asia. It has invested in Singapore Post, signed an agreement with Thai government to support SMEs, and recently announced its plan to build a distribution centre in Malaysia. The launch of the website marks the first partnership of Alibaba and Lazada since the acquisition about a year ago.
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