We look at how Auchan is expanding its channel presence in Vietnam.
Auchan expands partnership with Alibaba
Auchan and Alibaba have extended their partnership to Vietnam and announced plans to develop the “phygital food business” in the country. The retailer stated, "The partnership between these two companies aims to offer Vietnamese consumers a customer experience that combines the best of physical food trade and the best of digital".
Auchan products will be available to purchase on Alibaba’s online shopping platform, LazMall. The platform will offer a range of private labels and branded products, available from store delivery. Shoppers can choose from same-day, next-day or low-cost delivery options.
The partnership between Auchan and Alibaba in China has yet to lead to a strong recovery in sales growth, but has seen the retailers launch several initiatives. The agreement has accelerated the integration of offline and online channels, enabling shoppers to move between them more easily.