Aldi news

07 January 2020
Newly released GB market data from Kantar reveals only marginal growth for the crucial Christmas quarter. Sales in the 12 weeks to December 29th grew by just 0.2%, the slowest rate over Christmas since 2015 and down from 0.5% in the 12 weeks to December 1st. This suggests that trading was particularly disappointing for the four weeks to December 29th. The weak trend is mirrored by Nielsen whic...
06 January 2020
Aldi is first off the starting block with its Christmas reporting. The discounter delivered sales growth of 7.9% in the four weeks to Christmas Eve, hailing 2019 as its "best-ever Christmas". Growth supported by new store openings The addition of 47 stores to its estate compared to last year supported Aldi's strong Christmas performance. The impact is difficult to quantify as the retailer d...
19 December 2019
Aldi and Lidl are going all out to show shoppers choosing a discounter for your Christmas shop does not mean compromising on choice or quality. We look at three ways the retailers are delivering value, alongside giving the festive period a luxury feel. 1. Marketing focusing on quality and range Marketing during the golden quarter is perhaps more important than at any other time of the yea...
16 December 2019
Morrisons is the last of the major UK retailers to launch its Christmas ad.  Iceland For Iceland's Christmas 2019 campaign 'The Magic of Frozen', the retailer has partnered with Disney's Frozen, ahead of the release of Frozen 2 at the end of November. The ad uses several characters from the Disney film, with each sharing their favourite part of Christmas. The retailer returns back to ...
10 December 2019
In the 12 weeks to 1st December growth halved from the previous 12 weeks to November 3rd, to 0.5%. Consumers on average made one fewer visit to the shops over the past three months than this time last year. Challenging environment persists Shoppers have been delaying spending in the lead up to the festive season, with a wet November and the uncertainty that comes with the looming election d...
12 November 2019
With increasing political uncertainty, and a very wet start to the autumn, growth in the 12 weeks to November 3rd slowed to 1%, a slight reduction compared to last month's 1.3%. We look at the range of performances amongst the leading retailers in more detail. Ocado continues to grow well ahead of the market Ocado retained its position as the fastest growing retailer, at 13.5%. It has now b...
29 October 2019
Aldi has expanded its online offering by launching a new shop dedicated to toys. We look at this and how the discounters are increasingly exploring online. Getting ready for the festive period Source: Aldi Aldi has launched its toy shop in time for Christmas. There are 240 items listed on the online portal, including dolls, books and outdoor toys. Th...
22 October 2019
From its new free online wine course to its long standing Wine Club, wine is an important category for Aldi. We look at how and why the retailer is using the category to engage with shoppers. How?  1. The 'Aldiploma' Aldi has launched a free online course called the 'Aldiploma' to teach people about wine. The course is made up of six modules covering everything from wine pairings, to gra...
15 October 2019
No longer against the strong summer figures, the grocery market has picked up the pace in the 12 weeks to October 6th. Growth was +1.3%, from +0.5% in the previous period, according to Kantar. With inflation dropping from 1.0% to 0.8%, higher volumes drive this growth. We look at the results in more detail and the latest news from the key retailers. Ocado remains fastest growing supermarket ...
15 October 2019
Aldi has opened three more outlets in Putuo, Baoshan and Xuhui districts in Shanghai. More stores expected The retailer first entered China via a flagship store on Tmall Global online in 2017. This year, it opened its first two pilot stores in Shanghai’s Jing’an and Minhang districts. There are plans to open 50-100 outlets over the next few years. Move away from traditional format The...