Category excellence: lessons from fresh foods

Date : 15 November 2013

Grocery retailers globally continue to channel investment into the development of their fresh food offers. With the goal of driving stronger traffic, improving the store experience, and providing shoppers with inspiration, store formats and concepts are being developed which bring this to life.

As a recognised strength for North American retailers, our latest insight presentation, Seven principles from fresh to drive category excellence, looks at the strategies which retailers in the US and Canada are adopting in this space. We identify the key principles which support fresh category excellence, and look at how they can be applied beyond fresh food categories.

Click here to view the presentation.