Albertsons taps into foodie-culture with new format

Date : 08 February 2018

Albertsons is to open a new food-inspired format, Market Street Idaho, later this year.

Foodie-focused format to inspire shoppers

The retailer will open two stores under this new format and banner in Boise, Idaho. The concept has been developed to create an elevated food experience, reflecting the area’s food heritage. Featuring locally sourced and unique products, the store will aim to stimulate shoppers’ food passions through in-store events and culinary classes. Prepared foods will be a key element, with the store featuring a food court and catering services.

Source: Albertsons

Elevating the store experience

Commenting on the plans to launch the format, John Colgrove, president of the retailer’s Intermountain division, said, “In our Market Street Idaho store, our dedicated chocolatier might partner with one of our scratch bakers to create an art deco cake for an exclusive event, or our Head of Catering might work with our sommelier and masters in our fresh team to craft an exclusive wine pairing experience with fresh fruits and cheeses. We’re elevating the idea of what a grocery store can be here.”

Reflects trend to create destination spaces

This new store development reflects a broader grocery sector trend, as retailers aim to create destination spaces. Adopting a 'farmer’s market' style, these stores typically co-locate all fresh and prepared foods into a central food hall. An emphasis is placed on creating retail theatre, especially at the service counters and culinary hubs. Grocery ranges account for around 35% to 40% of store space, with a focus on natural, organic and specialty food ranges. Developments in this area include Kroger’s recently closed test format, Main & Vine, and the Fresh St. Market and Farm Boy chains in Canada.

New Pavilions format showcases wine expertise

Albertsons has also recently launched a new format Pavilions store in Rancho Santa Margarita, California. The upmarket format has been refreshed with a brighter, California-inspired décor, which was developed to showcase the product offer. A key element of the format is a 200 sq ft wine case, which has been located to the front of the store and aligns with the retailer’s strategic focus on the category.

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Stewart Samuel, Program Director, IGD Canada: based in Canada, Stewart heads up all of IGD's research and coverage on Albertsons. He is also responsible for shaping IGD's research program across North America. Contact Stewart at [email protected] for further insight on the region's markets, channels and retailers. Follow Stewart on Twitter: @Stewart_IGD

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