Albertsons is piloting pickup lockers at selected Jewel-Osco stores in Chicago and Safeway stores in the San Francisco Bay area.
Focus on contactless solutions
The introduction of the lockers comes as retailers increasingly focus on providing customers with contactless solutions for ecommerce and other services. They will complement its existing fulfilment models which include store pickup, in-house delivery and partnerships with last-mile delivery companies. As with the broader market, the retailer has experienced incredible ecommerce growth since the start of the pandemic, with digital sales up 276% in Q1.
Source: IGD Research
Increasing customer options
To support this, it has recently accelerated the roll out of its Drive Up & Go curbside pickup service to over 650 locations, while home delivery has been extended to more than 2,000 locations. It has also partnered with Instacart, GrubHub and Uber Eats for on-demand delivery, including for prepared and ready-to-eat foods.
Enabling the full customer basket
The retailer is partnering with Bell and Howell for the modular, temperature-controlled lockers. These will enable Albertsons to provide the entire customer basket, including heated and frozen items. Customers will be offered an additional pickup option when ordering through the retailer’s website or app. The lockers will also support the retailer’s efforts to increase ecommerce capacity, particularly ahead of the holiday season.
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