Albertsons is adding a range of compostable and earth-friendly products to its Open Nature private brand range.
Products align with broader brand standards
The launch of the new products coincides with the beginning of Earth Month. The products align with the Open Nature brand standards of offering high-quality, minimally processed items. They feature environmentally friendly attributes, including tree-free, BPA-free, plastic-free, and made from plant-based materials. The new range includes compostable “eco picnic” items and bamboo products.
Next $1bn brand at Albertsons
Originally launched by Safeway in 2011, the Open Nature brand has become one of the retailer’s fastest growing ranges. This has been supported by its expansion to the wider Albertsons store network following its acquisition of Safeway. The offer has grown to around 700 items in over 100 categories. The brand is forecast to be Albertsons’ next $1bn brand by 2022.
Aligns with our key trends
The launch of the brand aligns with one of our key trends for the year, ‘Doing good is good business’. We expect retailers and brands to further differentiate their offers and set higher standards on a range of sustainability-based topics in 2019. For example, the use of plastics has risen up the agenda quickly, with several grocery retailers launching initiatives to reduce usage and demonstrate leadership in this area.
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