Ahold Delhaize store visits


Mega Image launched its latest concept, Fresh Bazar, in July 2019. The pilot store focuses on fresh food and healthy eating. We visited the new format to see how the retailer has created a differentiated, modern look and feel, while maximising its use of space.
Super Indo recently completed a store rebranding exercise and is rolling out new features to its network of over 150 supermarkets, we visited a latest store to observe some of the improvements.
Ahold Delhaize has developed a new format for urban locations. Giant Heirloom Market has been developed to better connect urban customers to real food and inspire the local community to eat better for less. We recently visited the format's first location in Philadelphia.
We recently visited Giant Direct, powered by Peapod, Ahold Delhaize's new dark store concept. Offering both home delivery and click and collect options we look at how this fits into the retailer's broader ecommerce strategy and the benefits it delivers.
Key highlights in this new concept supermarket include fresh, meal solutions, value, ambient category execution, ecommerce fulfilment and a community focus.
Delhaize's Fresh Atelier format provides inspiration on how retailers can target on the move and convenience-oriented shoppers in high footfall, urban locations. See how the retailer offers a wide range of food-to-go options, while maintaining efficiency and profitability.
We visited Romania, one of Ahold Delhaize’s smallest but fastest growing markets. The store targets food-to-go shoppers and builds on the success of the Mega Apetit private label range, which launched in 2016.
Mega Image invited us to its concept stores in Bucharest to see how it is evolving its offer to fulfil local needs. We saw four innovative concepts that show how it is adapting to win in Romania, while remaining aligned with the global insight from its parent organisation.
We were so impressed with Albert Heijn’s new concept supermarket that it's been shortlisted for the 'IGD Store of the Year Award' at the IGD Awards 2018. Find out about what makes this store special, including its focus on fresh execution and digital integration.
We share the key highlights of three Super Indo stores in Jakarta, focusing on best practices that drive this successful chain.
We spent time with Ahold Delhaize visiting its large store formats in the Czech Republic. We appreciated how the retailer is optimising its private label portfolio, providing healthy and convenient choices for customers.
We visited Boston to see how some of the key trends in the US grocery sector come to life in-store. These included a focus on food service and meal solutions, as well as an increasing amount of space dedicated to health.
We spent a few days in Brussels to see how retailers are continuing to invest in format development to compete and better meet shopper needs.
We visited the new Hannaford ‘store of the future’ concept, which represents a new design for the retailer, providing a wealth of additional conveniences and products.
We visited the Albert Heijn XL in Purmerend to see how the retailer has evolved the concept from previous designs and added new elements that enable the concept to be more adaptable to shopper needs.
The Albert Heijn to Go on the BP forecourt underlines the retailer’s excellence in small formats and the concept’s adaptability to suit different locations and shopper bases.
We recently visited the latest new concept by Delhaize USA’s Hannaford division which showcases a new innovative layout focused on solutions and making the shopper journey more convenient.
We visited an Albert Heijn supermarket in central Amsterdam to see how the retailer has completely renovated the store to build an offer with its shoppers and their missions firmly at its core.
We visited the Albert Heijn XL in Eindhoven to see how the retailer has invested in one of its largest stores to spotlight its quality food credentials.
Ahold recently opened its first ‘bfresh’ smaller format store in Allston, Massachusetts. Our recent visit to this store revealed one of the best examples of format blurring in action, combining a focused fresh food offer with the La Place foodservice model from the Netherlands.
We visited three Albert Heijn stores in Belgium to see how the retailer is transferring its expertise, range and offer into the country and how its stores meet the needs of different shopper bases, from those targeting larger baskets and others for smaller basket sizes and shoppers’ top up needs.
Delhaize USA recently expanded the roll-out of its new concept Food Lion format.  We visited the original concept store to discover the key features which underpin the retailer’s fresh, easy and affordable strategy.

Albert Heijn’s strong recent focus on convenience comes together in this latest innovative store format, targeted at meeting distinct shopper missions. We reveal how the format is evolving with the new Albert Heijn to go.


We visited this new concept supermarket in Brussels to see Delhaize’s latest format design and learn what initiatives it is using to strengthen customer value perception.


Albert Heijn is leveraging technology throughout its offer to make shoppers’ lives easier. Our recent visit to two of the retailer’s stores, a Pick Up Point and supermarket, highlight how it is providing shoppers with a range of choices that should enable it to win and build loyalty.