Netherlands: 2019 reflections and developments

Lucy Bellotti
Retail Analyst

Date : 03 February 2020

Ahold Delhaize-owned Albert Heijn has reported a solid growth in 2019. Separately, Jan Linders revealed an increase in sales of 6.5% in 2019. Meanwhile, Sligro food group aims to develop its 2020 performance.

Albert Heijn reveals a promising 2019

Albert Heijn announced a strong performance in 2019, after adapting its strategy to meet further shoppers demands. Marit van Egmond, Albert Heijn’s CEO, explained how it allows shopper to eat better, complete daily shopping missions with ease and offers competitive prices.

The group opened 21 new stores in 2019 and rejuvenated product lines in over 100 stores, providing shoppers with healthier and fresh products. Separately, Albert Heijn revealed its price favourite (prijsfavorieten) line offering 1,000 SKUs at the lowest price, which is communicated to shoppers with a blue thumbs up. 

Jan Linders announces sales growth

Jan Linders achieved revenue growth of €457m, an increase of 6.5% compared to 2018. Research shows Jan Linders has a greater growth than the total market in 2019.

The retailer sets its future investments to include a strong focus on fresh products and improve its quality and service. Leo Linders, managing director of Jan Linders stated, the retailer’s strategy is focused on continuing to meet the growth rates year on year and maintaining to meet shoppers demands in a competitive market.  

Sligro food group expects to enhance its 2020 performance   

The wholesaler Sligro food group plans to improve its performance in 2020, despite falling short of its 2019 targets. The retailer revealed in 2019 its organic nets sales increased to €2.4 bn. Meanwhile, its EBITA decreased by 9.6% in 2019, compared to 2018.

Koen Slippens, Sligro food group’s CEO, claims the group is moving towards 2020 with full energy and confidence after 2019’s transitional year. Future developments from the retailer include implementing its ‘give me five’ concept, focusing on its five long-term business strategies.


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