Belgium: new services and new stores

Jon Wright
Head of Insight - RA EMEA

Date : 28 January 2020

As Colruyt adds a new online delivery solution and Delhaize launches carbon neutral bananas, we round up news from the countyr.

Colruyt launches ‘Collect&Go Connect’ app

The Colruyt Group is trialling a new solution enabled by the sharing economy. Under the Collect&Go Connect brand, its Okay and Okay Compact banners will trial a solution that connects local customers and local shoppers. The six-month trial will enable shoppers to select their products via an app and then choose the time they want to receive the delivery and the fee they are willing to pay. The retailer said the solution was aimed at smaller shopping baskets, which is why it was trialling it at with the Okay and Okay Compact stores in the centre of Ghent, in the suburbs and in three town centres in West Flanders. Colruyt said the service was in addition to its other online solutions, such as home delivery.

Delhaize introduces '100% carbon neutral' bananas

As part of its aim to be carbon neutral by the end of 2021, Delhaize has added ‘100% carbon neutral’ bananas to its range. As part of the initiative, Delhaize worked with Port International to work out the CO2 emitted by the banana along the whole supply chain. This enabled it to consider how to reduce the CO2 emitted throughout the supply chain, before offsetting any remaining CO2 it cannot remove from the process. Based on the initial project, the retailer said it was considering whether it was possible to replicate it with other fruits, with strawberries next on its list.

Carrefour announces plans to open 30 new stores…

Carrefour has said it will open 30 new stores in Belgium across a range of formats in 2020. The 30 stores will be a mixture of Carrefour Market, Express, City and Bio. The retailer will focus on its proximity formats following announcing results that showed its hypermarkets underperformed, while its supermarket and convenience store banners have enjoyed sales growth.

…As it makes changes to its leadership team in the country

François-Melchior de Polignac has been appointed Carrefour Belgium’s chief executive. He will also take over as executive director of Northern and Eastern Europe and will replace Guillaume de Colonges who will take over Carrefour’s operations in Taiwan. de Colonges will also become executive director of goods, flows and formats at Carrefour Taiwan. It is expected de Polignac will maintain the strategy implemented at Carrefour Belgium recently.