Ahold Delhaize has partnered with the Innovation Centre for Artificial Intelligence to launch an Artificial Intelligence (AI) laboratory, AIRlab, which has opened at Amsterdam Science Park.
Researching algorithms that can make recommendations and manage goods flows
Within the partnership, ‘seven PhDs will conduct research into socially responsible algorithms that can be used to make recommendations to consumers and into transparent AI technology for managing goods flows’.
Frans Muller: ‘countless possibilities for the retail industry’
Commenting on the announcement, Frans Muller, deputy CEO of Ahold Delhaize said, ‘Artificial Intelligence offers countless possibilities for the retail industry, the consumer and society at large. With this partnership, we want to further develop our ongoing initiatives and learn how AI can be used to better serve the interests of our customers. For instance, we will look at how to further optimise Albert Heijn’s supply chain by, for example, improving the availability of goods by taking into account local weather conditions. Also, we will investigate ways to make the assortment of bol.com even more accessible to customers. These insights and knowledge can be applied to our brands in the United States and Europe'.
Auchan and Morrisons also experimenting with AI
Elsewhere in Europe, Auchan is to introduce a programme of personalised promotions using AI technology to continually improve the offer for customers. Meanwhile, in the UK Morrisons is using Blue Yonder’s machine learning and artificial intelligence capability to improve availability and customer service across its store estate.
Want to know more about how transformative technology like AI is set to alter the way the grocer industry operates? IGD Retail Analysis subscribers can access ‘IGD’s four forces of change’ presentation, in which we highlight the key macrotrends that are shaping the future of the food and grocery industry.