Ahold Delhaize: online, loyalty and technology highlights

Harriet Cohen
Senior Retail Analyst

Date : 18 August 2020

We round up the latest news from Ahold Delhaize in the USA and Europe. In the US, Ahold Delhaize’s Stop & Shop banner has integrated Ahold Delhaize’s Peapod online grocery service into its own website and mobile app. The development comes as Stop & Shop also introduces a new digital loyalty program. Meanwhile in the Netherlands, the retailer has selected Fybots and Adlatus Robotics as the two winners of its Cleaning Bot Challenge.

USA: Stop & Shop integrates Peapod online service

Stop & Shop has integrated Ahold Delhaize’s Peapod online grocery service into its own website and mobile app. The improved solution allows Stop & Shop customers to shop directly from marketing and promotions, create a shopping list and select fulfilment via click and collect or home delivery.

Commenting on the development, President Gordon Reid said, ‘Stop & Shop prides itself on making things easier for our shoppers, and this new digital experience does just that’.

Stop & Shop’s move to integrate Peapod follows that of another Ahold Delhaize banner, Giant Food, which also integrated Peapod to its own website and app in June. Ahold Delhaize retired its Peapod online service in February, making the decision to integrate the service into its different banners.

USA: Stop & Shop GO Rewards collectible scheme with multiple redemption opportunities

The new Stop & Shop GO Rewards loyalty program works on a points collection basis, with shoppers collecting one GO Point for each dollar spent in-store and online. Shoppers can then choose to redeem their points in different ways including saving money off their next shop, fuel savings or donations to local food banks. Stop & Shop said the new scheme would offer loyal shoppers savings of 15% or more.

Commenting on the launch, Rachel Stephens, vice President of Digital Loyalty & Stop & Shop said, ‘GO Rewards delivers personalized digital offers and exciting new ways for our customers to save and use their points’.

Netherlands: Fybots and Adlatus Robotics selected as winners of Cleaning Bot Challenge

Meanwhile, in the Netherlands, Ahold Delhaize has selected Fybots and Adlatus Robotics, as the winners of its Cleaning Bot Challenge, ‘a global competition to scout and select smart technology solutions to perform cleaning tasks in stores’.

A press release from the retailer outlined that over 380 companies applied, with nine finalists.

The first track saw entrants pitch their applicable cleaning solutions. Fybots ‘was selected because of the flexibility of their autonomous solution. They are now invited to conduct in-store pilots at one of Ahold Delhaize’s local brands’.

The press release stated that ‘the second track focused on promising future technologies that can be co-developed. Adlatus won this track on the strength of the company’s technical capability. They will now explore a partnership with Ahold Delhaize's AIRLab to co-develop new applications for their robotics technology.’

Ahold Delhaize’s AIRLab was opened in 2018 at Amsterdam Science Park. It is a partnership with TU Delft, ‘driving innovations at the intersection of retail, AI and robotics. It recently opened a test site where researchers - supported by RoboValley and tech incubator YES!Delft - can work with partners, students, startups and other companies to build and test prototypes of robotic solutions, and study ethical implications of such solutions’.

CEO: A clean environment is now more important than ever

Commenting on the initiative, Frans Muller, President and CEO of Ahold Delhaize said, ‘Smart technology, such as Artificial Intelligence and robotics, offers countless possibilities for the retail industry, the consumer, and society at large … A clean environment for associates and customers is now more important than ever. Cleaning tasks are often physically demanding and include many repetitive tasks. Increased cleaning cycles, due to COVID-19, have put teams under a lot of pressure. Robotics can help these associates. By reducing their time spent on repetitive cleaning, associates can focus more on customers, where they can make an even greater difference'.

What next?

IGD Retail Analysis subscribers can access our exclusive insight presentations: