Action store visits


Action is the leading variety discounter in France. Stores contain around 6,000 products across 14 different categories. Around 2,000 products are sold for less than €1. We recently visited multiple Action stores in the Roubaix area of France. We were impressed by its broad offering and the buzzing shopping atmosphere in store. This retail execution explores these stores in more detail.
Take a look inside this growing Dutch variety discount store to understand what it offers, how it executes its value proposition to attract shoppers and how it differentiates itself from rivals.