Action news

As many reveal ambitious expansion plans, here is a round up from variety discounters in Europe. Action enters Slovakia market Action continues to build on its impressive sales performance in 2022, with it entering Slovakia in March 2023, its eleventh country of operation. After entering the Spanish market last year, it opened its first store in Madrid in February 2023. Last year the dis...

As we launch our Global discount trends for 2023, we look at recent developments from retailers in the channel. Global discount trends 2023 In the first of our channel trend reports for 2023 , we look at five trends that will shape the discount channel globally in 2023. We have used our extensive global research to shape the trends, and present examples from retailers leading the way....

European value retailer Action’s strong performance in 2022 underlines how variety discount's growth shows no signs of slowing down. The retailer’s double-digit like-for-like sales are a good reminder that this often-forgotten section of the discount channel warrants more attention. Key figures from Action’s fantastic 2022 Sales in 2022 were +30%, to €8.9 bn   Like-for-like sales +18%...

With the discount channel’s appeal growing thanks to value focussed shoppers, variety discounter Action has been expanding its network and gaining sales. Cost-of-living crisis enhances sales performance Action, the Dutch based discounter with stores in 10 countries across Europe, has reported a 27% sales increase in the first nine months of 2022. It generated €6.1 billion of turnover in the...

The COVID-19 pandemic proved to be a challenge, but also an opportunity to accelerate development for discounters. In several markets with high penetration of online, such as the UK, the lack of ecommerce proved to be a weakness for the discount channel. However, the value proposition of the channel resonated well with increasingly savvier shoppers, ensuring footfall and sales remained strong. ...

We visited one of the first two Action stores in the Czech Republic that opened on 1 September. It marked the eighth market entry for the variety discounter. Standard model and modern design The standard model has been rolled out in the country: 6,000 products offered at low prices including 1,500 at a price point below CZK25 (€1). But Action continues to improve the overall design of its s...

On 27 August, variety discounter Action opened its first two stores in Czech Republic. It now operates in eight countries in Europe, with new market entries potentially following in 2021.  On 1 September it also opened its second import hub, at Wroclaw in Poland, strengthening its supply chain operations in central Europe. Eighth market entry The COVID-19 pandemic has only slowed the expans...

Action is testing a new click and collect service in France. This is the first market where the Dutch discounter has launched an ecommerce solution. Limited click and collet service The click and collect service began being tested at the Metz Centre and Essey les Nancy stores (East of France) on the 22 May. The entire assortment from the online website is available to order. The payment is ...

On 11 May the lockdown implemented to fight the Coronavirus (COVID-19) pandemic ended in France. We visited several stores to see how those that were closed are reopening and how the new safety measures are now part of the new normal. New rules and measures for shoppers’ safety To guarantee social distancing and provide a safe shopping environment many rules and solutions were implemented d...

Netherland-based, variety discounter Action has experienced strong growth over the last 12 months. As part of the quarterly results announcement from Action’s private equity owners, 3i, the company revealed sales had been driven by the opening of 257 new stores and the relocation/refurbishing of a further 50 during the year to 30 September 2018. The new stores use some of the updated layout...