Action news

04 February 2021
The COVID-19 pandemic proved to be a challenge, but also an opportunity to accelerate development for discounters. In several markets with high penetration of online, such as the UK, the lack of ecommerce proved to be a weakness for the discount channel. However, the value proposition of the channel resonated well with increasingly savvier shoppers, ensuring footfall and sales remained strong. ...
11 September 2020
We visited one of the first two Action stores in the Czech Republic that opened on 1 September. It marked the eighth market entry for the variety discounter. Standard model and modern design The standard model has been rolled out in the country: 6,000 products offered at low prices including 1,500 at a price point below CZK25 (€1). But Action continues to improve the overall design of its s...
02 September 2020
On 27 August, variety discounter Action opened its first two stores in Czech Republic. It now operates in eight countries in Europe, with new market entries potentially following in 2021.  On 1 September it also opened its second import hub, at Wroclaw in Poland, strengthening its supply chain operations in central Europe. Eighth market entry The COVID-19 pandemic has only slowed the expans...
26 May 2020
Action is testing a new click and collect service in France. This is the first market where the Dutch discounter has launched an ecommerce solution. Limited click and collet service The click and collect service began being tested at the Metz Centre and Essey les Nancy stores (East of France) on the 22 May. The entire assortment from the online website is available to order. The payment is ...
12 May 2020
On 11 May the lockdown implemented to fight the Coronavirus (COVID-19) pandemic ended in France. We visited several stores to see how those that were closed are reopening and how the new safety measures are now part of the new normal. New rules and measures for shoppers’ safety To guarantee social distancing and provide a safe shopping environment many rules and solutions were implemented d...
27 November 2018
Netherland-based, variety discounter Action has experienced strong growth over the last 12 months. As part of the quarterly results announcement from Action’s private equity owners, 3i, the company revealed sales had been driven by the opening of 257 new stores and the relocation/refurbishing of a further 50 during the year to 30 September 2018. The new stores use some of the updated layout...
09 March 2018
European discount chain Action has released its 2017 results, reporting sales increased by 28% to €3.4bn, with like-for-like growth of 5.3%. Store count breaks the 1,000 barrier During the year, the retailer increased opened 243 stores , bringing its total store count to 1,095. This meant Action increased its store numbers by 28% versus the previous year. Most new stores have opened in Fr...
15 February 2018
We round up the latest news from the Netherlands with new appointments at Action and Jumbo. Meanwhile, Amsterdam remains in focus with Picnic starting deliveries and Jumbo opening new Jumbo City stores. In other news, Jumbo is promoting healthy eating, while the country prepares to run its first National Week Without Meat event. Action streamlines management team, appointing new Commercial Dir...
20 October 2017
Netherlands-based non-food-oriented discounter Action has opened its first store in Poland, adding to the number of price-focused retailers operating in the country. Meanwhile, the retailer’s chief executive, Sander van der Laan, has given an interview to NRC Handelsblad setting out how Action aims to continue to drive growth. Action opens first store in Poland Action opened its first store...
26 April 2017
We bring you the latest full year results from growing European variety discounter Action, and what its priorities are for the year ahead. 2016 sales up 34%, LFL sales +6.9% Total sales for Action's six markets grew by 34% in FY2016 to  € 2,675m, up  € 680m on the previous year. Impressive like-for-like sales at a total group level came in at 6.9%, indicating a strong performance across the...