Veganuary UK, 2022: is plant-based the future?

Sabira Habib
Analyst
@fromigd

This Veganuary, over 600,000 people pledged to switch to a plant-based lifestyle just two weeks into the month-long campaign. In this report, we explore the growing trend of veganism and highlight five key themes, including making it easier to shop, highlighting value and spotlighting retailer and brand activation in the UK.

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