Strategic outlook for Kaufland

Amin Alkhatib
Senior Retail Analyst
@RetailAnalysis

Kaufland is building a more relevant offer for shoppers, which differentiates it from rivals, while maintaining control of costs and driving efficiency. The retailer does so by maintaining its price leadership, raising the visibility of its private label range, investing in its stores, developing its sustainability credentials and using its membership in buying groups to maintain margins.

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