Retail execution at Minipreço, Lisbon

Jon Wright
Head of Insight - RA EMEA
@RetailAnalysis

Minipreço is evolving its discount format to provide shoppers with solutions, rather than simply supplying products. This is seeing the retailer upweight its food-to-go and health and beauty ranges and adapt its stores' designs to make them more appealing to shoppers. We saw two stores that show how the retailer is looking to enhance its price and proximity strategy to stand out in the competitive Portuguese market.
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