This year marks the Queen's Platinum Jubilee, making her Britain's longest reigning Monarch. 

The celebration of the momentous occasion is set to take place over a special four-day holiday with many public events and community activities planned to honour the Queen.

In this report, we highlight four ways retailers and brands are helping people celebrate, including exciting product launches and best-in-class in-store activation to boost the patriotic feeling. 

Looking for more insight on events and promotions? Visit our dedicated Events and promotions hub