In-store at Edeka, Germany

Keshia Beadle
Senior Retail Analyst
@RetailAnalysis

Edeka has been strengthening its one-stop shopping proposition in 2020 and 2021.

We went in-store to see how it is doing this through building links with local shoppers with an excellent fresh offer, cooperating with local suppliers, and strengthening its ‘Discount-Billig’ offer.

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