Coronavirus (COVID-19): how retailers are adjusting their trading strategies

Stewart Samuel
Program Director Americas
@fromigd

In high-demand categories, including paper products, cleaning supplies, pharmacy and canned goods, demand out-stripped supply. With several factors underpinning an elevated level of demand for the next two to three months, retailers are adapting their commercial trading strategies. In this presentation we identify some of the actions retailers are taking and the implications for suppliers.

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