Central and Eastern Europe outlook 2021

Amin Alkhatib
Senior Retail Analyst
@RetailAnalysis

Key trends in CEE grocery market in 2021:

  • COVID-19 will remain the leading concern for retailers and suppliers
  • Online is increasing its market penetration as more retailers invest in the channel
  • Retailers are digitalising their stores and wider operations
  • More retailers are partnering with last-milers
  • Hypermarkets will continue to lose share across the region
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