Carrefour Italy: how the retailer is implementing its global strategy in-store

Lucy Bellotti
Retail Analyst
@RetailAnalysis

We went in-store at the first gourmet Carrefour Market in Milan to understand how the store supports the retailer's global strategic aims, especially around overhauling the offer to promote food quality and creating an omnichannel universe of reference, while also meeting the needs of local shoppers.

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