California's retailers set the pace with health trends

Maxime Delacour
Insight Manager

California is one of the most advanced regions in the world when it comes to health and wellness trends. 

From mushroom powder supplements to bone broth we highlight the latest development and new products we saw in-store and whom Californian shoppers are raving about! 

Looking for more insight on health and sustainability? Visit our dedicated Sustainability and health hub

Join us on a Retail Safari and experience the latest trends, innovations, and insights of the retail environment.

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