16 May 2013
Fixed price discounter, Poundland, has launched a new price point of 97p to three stores, to combat competitor activity in those areas. Undercutting rivals
The 97p price point has been launched in its East Ham, Dudley and Chelmsley Wood stores and will apply to all lines in those stores. These are all stores where competitors, including 99p Stores, have just opened. Poundland has not ann...